TV Ad and Preroll
Web Experience
General brand love Facebook posts
Dr Pepper
Just like Dr Pepper, the people who drink it are one of a kind. But what is truly unique? On the Unique or Not website, fans choose between items battling it out for for the title of most unique. Preroll videos drive fans to the microsite where they engage in a series of face-offs that will ultimately determine what is the number one unique thing.
