When you come to Sid Lee Land, you enter the real world—you enter the jungle.
We want to show prospective interns our artisans in their natural habitat, painting a vivid picture of what an internship at Sid Lee really entails.
We want to show prospective interns our artisans in their natural habitat, painting a vivid picture of what an internship at Sid Lee really entails.
Videos
Six mockumentary-style videos mimicking
a nature documentary showcase all different
species (aka internship positions) at Sid Lee.
a nature documentary showcase all different
species (aka internship positions) at Sid Lee.
A series of wildlife/ tribe inspired graphics
paired with catchy copy gets interns excited to apply to
the Sid Lee Jungle.
paired with catchy copy gets interns excited to apply to
the Sid Lee Jungle.
The Creative Technologist
The Art Director
The Account Manager
The Graphic Designer
The Copywriter
The Account Coordinator
The Strategist
The Community Manager
Fonts, textures and colours.
Responsive Website
The six videos and internship program
applications for each city are displayed.
The six videos and internship program
applications for each city are displayed.
Social Media Calendar
Every week we featured a "species"
and content was released around that position.
(ie, The week of the Copywriter)
and content was released around that position.
(ie, The week of the Copywriter)
The featured species did a social media takeover:
Facebook cover page, Instagram, mockumentary videos,
Facebook Q&A on Livestream, Snapchat takeover from the POV
of the species... etc.
Facebook cover page, Instagram, mockumentary videos,
Facebook Q&A on Livestream, Snapchat takeover from the POV
of the species... etc.
Credits: Alyssa, Maude, Vanessa, Thomas, Than, Peggy, Guillaume, Marie-Elaine, Caroline, Joëlle, James, Thierry, Raphaël, David, Richard, Lysianne, Maxime, Jessy, Mathieu, Andrew, Shaida, Edmund, Cameron, Devon, Alexandra, Fanny, Julien, Sarah, Kelly...
