Mega Construx (formally known was Mega Bloks) needed a commercial spot and pre-roll to accompany the launch of their new brand identity and name. We positioned Mega Construx as more than just building blocks, they're a gateway to imagination and ingenuity. With Mega Construx, worlds are transformed and plans are made—with the right tools, kids aren't just building with blocks, they're building the future—they're building beyond.