We did a complete brand overhaul as well as defined a strong brand voice and POV. We took over all social channels, including starting an Instagram account from the ground-up. To reach this demographic we focused on a campaign line encouraging them to "Express Your Zen." That mantra, combined with styling tips and lifestyle prompts allowed us to connect with consumers in a meaningful way.
Neon Buddha
Neon Buddha is a work to weekend brand that makes high-quality clothing for women that are designed to flatter a variety of shapes and sizes. Made from quality cotton, and inspired by the world—Neon Buddha wants women to feel confident and comfortable on all life's adventure—near and far.