Swoop is Canada’s ultra-not-expensive airline, flying to 25+ destinations across Canada, the U.S., Mexico, and the Caribbean.
We took a little-known brand that leaned heavily on emojis and the colour pink as an identity and did a total transformation, grabbing the attention of budget-conscious Canadian travellers through cheeky copy, eye-catching design, and unique activations.
Check out an overview of our work here ⬇️
BEACH COUPON ACTIVATION
Time-sensitive offers are nothing new in the airline industry. So when Swoop wanted to promote a limited-time sale offering 60% off flights to Mexico we decided to do something different and enlisted the help of Mother Nature. Introducing: the world’s first tidal countdown timer. We streamed the event on Facebook, and invited people to take advantage of the deal. When the tide washed the coupon away the offer was over. The results? We saw an 80% increase in bookings over the two-hour period.
ANA’s In-House Excellence Awards— Winner of Experiential, OOH Grand Prize
The Drum Awards— Winner Best Creative Content Idea
The One Show—Merit Brand-Side Initiated & Originated Projects
Ad Rodeo—Winner Best Use of Social Media, Best Long Form Video, Best in Temporary Branded Environment, Merit in Non-Traditional
THE WARMEST HOODIE EVER - ACTIVATION
We needed to reach more millennials and let them know that Swoop has ultra-not-expensive flights to hot places. So, we created the Warmest Hoodie Ever, the first hoodie that doubled as a plane ticket to a beach destination helping young people escape winter in Canada. The Warmest Hoodie Ever sold out in just four hours. In the end, we reached 1 in 3 youngCanadians, letting them know that a cheap winter getaway is possible thanks to Swoop.
LAUNCH VIDEO ON ALL PAID SOCIAL PLATFORMS
PAID SOCIAL POSTS
TIKTOK
SWOOP'S GAS GAG DOOH
Gas prices skyrocketed during the summer of 2022 – a time when many people go on road trips. It got to the point where flying was often cheaper than driving long distances. We took advantage of the situation by buying billboards near gas stations, reaching people when they were hurting the most from high gas prices, and letting them know that flying Swoop was likely cheaper than hitting the road.
Ad Rodeo—Winner Best OOH single
APRIL FOOL'S - SOCIAL PRANK
Swoop Announces in their new "In-flight dining program".
Ad Rodeo—Merit Video Non-Broadcast Short
Ad Rodeo—Merit Fearless Client
Ad Rodeo—Merit Fearless Client
